Goose Island Brewhouse was in need of a generic can label for their various beers. They wanted a cost effective solution that didn't mean a redesign every time a new beer was created. We developed this generic label to include a secondary label (at bottom). The secondary label acts as the main information panel. This changes for each beer, communicating the name, style, alcohol percentage, packaged date and allergens, if any. The remainder of the background would be the same for each successive beer.